Public health, social services, and non-profits often create communications campaigns directed at behavior change without getting input from the people they are trying to serve, and wonder why their intended audience ignores the messages. Not only is it frustrating, but it wastes valuable staff time and resources, leading to burnout and lack of progress toward better health outcomes in their communities.

Social marketing is a public-health discipline that combines science and data with commercial marketing techniques and creativity. We center the desires, needs, fears, and barriers of the priority population, and figure out how and where to best reach them. This allows your agency to address their needs more effectively and efficiently.

Interested in finding out more about how you can improve the health of your clients, customers, or priority population by utilizing scientific data, focused marketing and creativity? Contact me for a free consultation.